Segments Management
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Segments Management

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Segment management

Piano DMP offers various tools to create, update and use audience segments. DMP audience segments are basically the user groups matching some descriptions like “Young male adults from New York" or "Sport interested iPhones mobile users from Singapore". The segments are implemented using our traffic filters.
You may create your audience segments based on the data collected by as well as the data from 1st/3rd-party sources that need to be uploaded to Piano. The segments created in DMP can be exported to a growing set of supported integrations (a manual approach also exists for ad server not supported out of the box) where they are used for target ad campaigns. You'll find more details on this in Connectivity Hub page.
This section of the guide provides details on creating, tuning and using the audience segments in Piano DMP.

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